How does your product represent particular social groups?
"Ready Or Not" is a media product aimed at two specific groups, which happen to be the most popularly aged groups of moviegoers - teenagers and young adults, from 15 to almost 30. This is a large age range and is the most popular age range aimed at by movie companies today. Our movie would be applicable to these age ranges because, essentially, our media product is about a "bad break-up" something this age range has been through, is going through or has seen it happen. It is an immediately applicable things to their lives, teenagers place love and relationships above schoolwork or health which is why it is a selling genre in cinemas - however, it has been proven that next to romance, revenge is also a popular subject for teenage audiences.
Specifically, "Ready Or Not"- although it is aimed at teenagers - is going to be quite graphic and gorey, social groups stereotypically related to this gore/horror genre would be what are classified as "Drop-Outs"and "Emos". An example of "emo culture" movies would be the movie, Velvet Goldmine, however movies that these social groups would watch that could be classified as "thrillers or horrors" are colloquially called "Splatter Films", including 'torture porn' and 'slashers' such as "The Burning Moon" or "Halloween".
These social groups would come to our media product for the gore and for the concept that it is a relatable story-line with believable circumstances. However, it is this same realatble circumstances that also attrack in other social groups, more mainstream social groups because of the "every-day-person" air we tried to give the male and female characters in our media product. We wanted to convey the sense that Ellie - the main female character - could be anyone and could snap at anytime which would make the audiences reflect on themselves and wander if this amount of misfortune and chaos could happen to themselves at any moment.
With a project like this I believe that there is a certain audience-type that would come, however, it encourages others to come to, to experience something with hidden sinisterness - an audience like "I Know What You Did Last Summer" or the "Scream" saga. Movies that appeal to some immediately and grow by marketing-absorption or word of mouth by others.
No comments:
Post a Comment