Evaluation Task 3:

What kind of media institution might distribute your media product and why?

I would prefer to see our media product picked up by New Line Cinema - and here's why...

New Line Cinema is subsidiary to Warner Bros. Pictures (their parent company being A TimeWarner Company) it is a strong subsidiary who takes on the 'riskier' projects of Warner Bros. Pictures. Warner Bros. Pictures would not directly fund and distribute this film because it does not immediately attract all ages and genders of audiences simultaneously, this is a smaller budget movie with a middle-to-low concept, meaning that no special equipment (cameras, CGI or exotic locations) will be used. Because this a movie that aims to register and identify with every audience member it would be shot in a stereotypical suburb to give the sense of this-could-happen-to-you. 

New Line Cinema have recently produced and distributed Se7en, a style of movie likened (stylistically) to our media product. Se7en did well at the box office, however, was what is described as a "sleeper movie" one that does well over time, DVD releases and word of mouth. It is a well made movie yet uses only special effects (specifically make-up) poignantly for emphasis. It had a budget of $33,000,000 which is in the middle of high concept budgets. Warner Bros could afford to fund it easily, however, this is not certainly a "seller" which is why they handed it over to New Line Cinema, who could take the gamble and do less mainstream movies. 

This is the exact same effect i would like for our media product, this will not be a mainstream summer block buster but more of a movie for the intellectually-active which is why it would apply to ages higher than just the regulated 16-22.