Evaluation Task 4:

Who would be the audience for your media product?

Our media project is aimed at several branches of audience members who would attend this film, as I have said before in the Evaluation Task 2 - this movie was cleverly thought out to apply to more than one audience group.

It is a common statistic that the vast majority of audience attendance is aged 16-22, nowadays, major film companies aim towards this target audience, and this target audience only. Although, this does assure the maximum amount of audience attendance and consequently high profit income - these movies are usually poorly made and have weak story-lines which is not what I, as a filmmaker, aspire too. Movies like Transformers and Spider-Man are movies constantly reshot to suit every generation, they are filled with story lines the audiences already know, A-list stars and epic special effects that entertain for the duration of the film. These are what are referred to as "Blockbusters" - loud and explosive films that do well in the summer (when the 16-22 years olds are on summer vacation and spend most of their time at the movies) and collect more cash than they deserve for such an "easy" movie to follow and predict. 

This is in no way the way I want our media product to head - for me, the movies that excite, enthrall and grab me are movies that make me think and concentrate. Movies that challenge your mentality almost to the extent that you must see it again to really understand and appreciate the intricacy and detail of this films plot and performance. The most recent example of this for me would be "Inception", it was a beautiful balance of high concept special effects and mind-bending twists within the plot. I actually wanted to see this movie a second time because i knew with all the detail put into this movie that I had not caught everything, and i was right. The second time of seeing this movie was enlightening. 

The effect "Inception" has left within me really had a large part whilst producing and completing this project, we were not aiming for summer blockbuster but something a little more sinister - almost like the effect of "Black Swan" I know that many people my age (the 16-22 year old audience) underestimated the twistedness of its plot line and its intricacy, however, this wowed them and really enticed a lot of people who didn't expect to like it. 

As I have said before, I think our audience would be similar to that of the "Se7en" audience, but, the only difference is that it would bring two specific age groups together - the teenagers who are the same age as the characters (both 17 year olds) and those who were that age group not too long ago. So that audience that has gone through a relationship, the growing young adults and the audience that is going through that age and period in their life. 


Therefore, I strongly believe that our media product is aimed at ages 16-30 and both gender groups as both female and male share leading roles. This media product is for the intellectually active but welcome unsuspecting audience members that experienced the "Black Swan effect".